The digital age has transformed branding, making it more dynamic and multifaceted than ever before. While brands traditionally established consistent identities through logos, slogans, and color schemes, digital technologies now expand branding to include online presence, social media engagement, and interactive experiences. Brands must not only stand out but also respond, adapt, and engage across…
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Now, it’s time to talk about something that has happened in my decades-long career, and, well, what I learned from it. Have you ever wondered how to deal with an overly discerning client? Yeah? Well, me, too! Over the decades, I’ve had a lot of lessons when it comes to what to show clients, how…
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Way back in the 1900’s, before Adobe Illustrator or even the Mac—or even before we re-appropriated the term branding from ranchers—there were the true pioneers of modern graphic design. Today, we’re talking about Bass Ale. This identity fascinates me to no end. The earliest known trademark is said to be that of the Bass Ale’s…
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So, Is it an oldie but a goodie or something fresh from the typographic oven? Well, since it was made this century, we’re going to classify it as new. And, since it was designed by Jonathan Hoefler and Tobias Frere-Jones, it’s fucking amazing. We’re talking about Sentinel. For my type nerds out there, maybe you’ve…
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Let’s talk about our latest favorite brand refresh: Well, first off, it’s not super-new. But, it’s still new. Back in September, Maserati unveiled their rebrand. And, to the untrained eye, one might think the adjustments are quite subtle. They wouldn’t be entirely wrong. However, the logo now reflects the finely tuned and a bit more…
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On one level or another, this has probably happened to me, and I didn’t realize it. Or, maybe I did, and just didn’t give it the credence it deserved. I gave away my work. For free. But, it’s not what you think. A friend didn’t ask for a favor. I wasn’t doing someone else a…
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Way back in the 1900’s, before Adobe Illustrator or even the Mac—or even before we re-appropriated the term branding from ranchers—there were the true pioneers of modern graphic design. When we think of the Starbucks logo, we immediately envision a close-up of a two-tailed mermaid with an oversized crown topped with a 5-pointed star. But…
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So, Is it an oldie but a goodie or something fresh from the typographic oven? This one is an oldie and better than a goodie. It’s Caslon! According to Wikipedia and handful of other places on the intarwebz, Caslon is the name given to typefaces designed by William Caslon the First of England, who lived…
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Let’s talk about our latest favorite brand refresh: intel. Unveiled at the beginning of September 2020 to coincide with a launch event of a collaborative hardware development effort, a sleeker, more dynamic and elegant visual language emerged, along with Intel Evo, Intel’s 11th gen processor. On a scale of resounding success to epic failure: Was…
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How much does it cost? Usually, “how much for a logo”? Sometimes tire kickers can turn into the best clients. I actually helped someone not long ago over on Facebook. Her question was a bit on the complicated side, and in reality had nothing to do with pricing a logo. She is licensing t-shirt designs…
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