S1:E4 It’s Something Wonderful

On one level or another, this has probably happened to me, and I didn’t realize it. Or, maybe I did, and just didn’t give it the credence it deserved. I gave away my work. For free. But, it’s not what you think. A friend didn’t ask for a favor. I wasn’t doing someone else a…

Way back in the 1900’s, before Adobe Illustrator or even the Mac—or even before we re-appropriated the term branding from ranchers—there were the true pioneers of modern graphic design. When we think of the Starbucks logo, we immediately envision a close-up of a two-tailed mermaid with an oversized crown topped with a 5-pointed star. But…

So, Is it an oldie but a goodie or something fresh from the typographic oven? This one is an oldie and better than a goodie. It’s Caslon! According to Wikipedia and handful of other places on the intarwebz, Caslon is the name given to typefaces designed by William Caslon the First of England, who lived…

Let’s talk about our latest favorite brand refresh: intel. Unveiled at the beginning of September 2020 to coincide with a launch event of a collaborative hardware development effort, a sleeker, more dynamic and elegant visual language emerged, along with Intel Evo, Intel’s 11th gen processor. On a scale of resounding success to epic failure: Was…