S1:E5 Where Precision Meets Performance

Now, it’s time to talk about something that has happened in my decades-long career, and, well, what I learned from it. Have you ever wondered how to deal with an overly discerning client? Yeah? Well, me, too! Over the decades, I’ve had a lot of lessons when it comes to what to show clients, how…

Way back in the 1900’s, before Adobe Illustrator or even the Mac—or even before we re-appropriated the term branding from ranchers—there were the true pioneers of modern graphic design. Today, we’re talking about Bass Ale. This identity fascinates me to no end. The earliest known trademark is said to be that of the Bass Ale’s…

So, Is it an oldie but a goodie or something fresh from the typographic oven? Well, since it was made this century, we’re going to classify it as new. And, since it was designed by Jonathan Hoefler and Tobias Frere-Jones, it’s fucking amazing. We’re talking about Sentinel. For my type nerds out there, maybe you’ve…

Let’s talk about our latest favorite brand refresh: Well, first off, it’s not super-new. But, it’s still new. Back in September, Maserati unveiled their rebrand. And, to the untrained eye, one might think the adjustments are quite subtle. They wouldn’t be entirely wrong. However, the logo now reflects the finely tuned and a bit more…