S1:E1 Please Pass The Heinz

What makes a branding client toxic? They generally are the ones wanting your service to be cheap, fast, and good. They are especially focused on being cheap – without sacrificing quality or expediency. A client like this might start out looking for a cheap logo, and slowly creep towards abusing the scope of the relationship.…

A logo history lesson about the evolution of the UPS logo. 1916 – The first iteration was created by the founder of UPS. On the classic shield form, it featured an eagle very similar to the one that later appeared on the USPS logo in 1970. The eagle was carrying a wrapped package. 1937 –…

Decimal is a font designed by type foundry Hoefler & Company. According to their website, Decimal is inspired by how wristwatches once shared a distinctive form of lettering. You can actually watch how it was made in the Netflix original series Abstract: The Art of Design, Season 2, Episode 6. Haiku Review – Decimal by…

Let’s talk about a recent brand refresh: Kraft Heinz. On a scale of resounding success to epic failure: Was it good, bad, or ugly? Jones Knowles Ritchie, the creative agency that handled the rebrand, absolutely killed it. They managed to unify incredibly distinctive elements – from Heinz’s logo and keystone shape, to the color palette…