S1:E3 I’ll Drink To That

How much does it cost? Usually, “how much for a logo”? Sometimes tire kickers can turn into the best clients. I actually helped someone not long ago over on Facebook. Her question was a bit on the complicated side, and in reality had nothing to do with pricing a logo. She is licensing t-shirt designs…

The history of the Apple logo, like many of the origin stories out of Cupertino, is quite enchanting. 1976 – The original apple logo, which has virtually zero relationship to what you know and presumably love today, was created by Ronald Wayne, a co-founder of Apple. It was clearly intended to represent the law of…

The latest fave is relatively new. It’s Gotham! This font family is pure royalty. It is quintessential typographic perfection, it has a sordid history full of drama and intrigue. See the typeface for yourself on our instagram or website: brandshowlive.com, as well as on Hoefler & Company’s website: typography.com. This typeface was designed by Tobias…

Let’s talk about the latest favorite brand refresh: New Holland Brewing. It all starts in Holland, MI, on the shores of Lake Macatawa, very close to Lake Michigan. There is a really old windmill called the De Zwann, in what is now a bit of a tourist trap called Windmill Island Gardens. Holland is also…