So, Is it an oldie but a goodie or something fresh from the typographic oven? Well, since it was made this century, we’re going to classify it as new. And, since it was designed by Jonathan Hoefler and Tobias Frere-Jones, it’s fucking amazing. We’re talking about Sentinel. For my type nerds out there, maybe you’ve…
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Let’s talk about our latest favorite brand refresh: Well, first off, it’s not super-new. But, it’s still new. Back in September, Maserati unveiled their rebrand. And, to the untrained eye, one might think the adjustments are quite subtle. They wouldn’t be entirely wrong. However, the logo now reflects the finely tuned and a bit more…
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On one level or another, this has probably happened to me, and I didn’t realize it. Or, maybe I did, and just didn’t give it the credence it deserved. I gave away my work. For free. But, it’s not what you think. A friend didn’t ask for a favor. I wasn’t doing someone else a…
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Way back in the 1900’s, before Adobe Illustrator or even the Mac—or even before we re-appropriated the term branding from ranchers—there were the true pioneers of modern graphic design. When we think of the Starbucks logo, we immediately envision a close-up of a two-tailed mermaid with an oversized crown topped with a 5-pointed star. But…
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So, Is it an oldie but a goodie or something fresh from the typographic oven? This one is an oldie and better than a goodie. It’s Caslon! According to Wikipedia and handful of other places on the intarwebz, Caslon is the name given to typefaces designed by William Caslon the First of England, who lived…
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Let’s talk about our latest favorite brand refresh: intel. Unveiled at the beginning of September 2020 to coincide with a launch event of a collaborative hardware development effort, a sleeker, more dynamic and elegant visual language emerged, along with Intel Evo, Intel’s 11th gen processor. On a scale of resounding success to epic failure: Was…
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How much does it cost? Usually, “how much for a logo”? Sometimes tire kickers can turn into the best clients. I actually helped someone not long ago over on Facebook. Her question was a bit on the complicated side, and in reality had nothing to do with pricing a logo. She is licensing t-shirt designs…
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The history of the Apple logo, like many of the origin stories out of Cupertino, is quite enchanting. 1976 – The original apple logo, which has virtually zero relationship to what you know and presumably love today, was created by Ronald Wayne, a co-founder of Apple. It was clearly intended to represent the law of…
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The latest fave is relatively new. It’s Gotham! This font family is pure royalty. It is quintessential typographic perfection, it has a sordid history full of drama and intrigue. See the typeface for yourself on our instagram or website: brandshowlive.com, as well as on Hoefler & Company’s website: typography.com. This typeface was designed by Tobias…
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Let’s talk about the latest favorite brand refresh: New Holland Brewing. It all starts in Holland, MI, on the shores of Lake Macatawa, very close to Lake Michigan. There is a really old windmill called the De Zwann, in what is now a bit of a tourist trap called Windmill Island Gardens. Holland is also…
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