Let’s talk about our latest favorite brand refresh: intel. Unveiled at the beginning of September 2020 to coincide with a launch event of a collaborative hardware development effort, a sleeker, more dynamic and elegant visual language emerged, along with Intel Evo, Intel’s 11th gen processor. On a scale of resounding success to epic failure: Was…
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How much does it cost? Usually, “how much for a logo”? Sometimes tire kickers can turn into the best clients. I actually helped someone not long ago over on Facebook. Her question was a bit on the complicated side, and in reality had nothing to do with pricing a logo. She is licensing t-shirt designs…
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The history of the Apple logo, like many of the origin stories out of Cupertino, is quite enchanting. 1976 – The original apple logo, which has virtually zero relationship to what you know and presumably love today, was created by Ronald Wayne, a co-founder of Apple. It was clearly intended to represent the law of…
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The latest fave is relatively new. It’s Gotham! This font family is pure royalty. It is quintessential typographic perfection, it has a sordid history full of drama and intrigue. See the typeface for yourself on our instagram or website: brandshowlive.com, as well as on Hoefler & Company’s website: typography.com. This typeface was designed by Tobias…
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Let’s talk about the latest favorite brand refresh: New Holland Brewing. It all starts in Holland, MI, on the shores of Lake Macatawa, very close to Lake Michigan. There is a really old windmill called the De Zwann, in what is now a bit of a tourist trap called Windmill Island Gardens. Holland is also…
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So, what makes work great? We designers all aspire to do amazing, portfolio-worthy work. However, sometimes something, or worse someone, takes the wind out of our sails. When I first began cutting my design teeth, I was ever-the-optimist. In fact, I was so prolific and so inexpensive, every single client appeared to love what I…
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According to a scientific study from 2015, published in Inc. magazine, one of the most memorable logos in the U.S. is Nike. Nike is a brand of legends. How did it all start? The Nike logo has an incredible story. Phil Knight owned a company originally called Blue Ribbon Sports. He was also an accounting…
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The renowned Parisian printer Claude Garamond was a driving force behind typeface creation during the Renaissance period in the sixteenth century. His most famous (and inspirational) typeface was cut early in his career for the French court – specifically King Francis I – and was based on the handwriting of the king’s librarian, Angelo Vergecio.…
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On a scale of resounding success to epic failure: Was it good, the bad, or the ugly? It’s not good. It’s fantastic! Emily Oberman of Pentagram gave the logo a beautiful update. While it is still comprised of the stylized white logotype encapsulated inside a red scalloped awning, it feels like its meaning has been…
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What makes a branding client toxic? They generally are the ones wanting your service to be cheap, fast, and good. They are especially focused on being cheap – without sacrificing quality or expediency. A client like this might start out looking for a cheap logo, and slowly creep towards abusing the scope of the relationship.…
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