S1:E2 Living Paradox

So, what makes work great? We designers all aspire to do amazing, portfolio-worthy work. However, sometimes something, or worse someone, takes the wind out of our sails. When I first began cutting my design teeth, I was ever-the-optimist. In fact, I was so prolific and so inexpensive, every single client appeared to love what I…

According to a scientific study from 2015, published in Inc. magazine, one of the most memorable logos in the U.S. is Nike. Nike is a brand of legends. How did it all start? The Nike logo has an incredible story. Phil Knight owned a company originally called Blue Ribbon Sports. He was also an accounting…

The renowned Parisian printer Claude Garamond was a driving force behind typeface creation during the Renaissance period in the sixteenth century. His most famous (and inspirational) typeface was cut early in his career for the French court – specifically King Francis I – and was based on the handwriting of the king’s librarian, Angelo Vergecio.…

On a scale of resounding success to epic failure: Was it good, the bad, or the ugly? It’s not good. It’s fantastic! Emily Oberman of Pentagram gave the logo a beautiful update. While it is still comprised of the stylized white logotype encapsulated inside a red scalloped awning, it feels like its meaning has been…